Hello! I'm Lucia!
I'm a copywriter and content strategist currently based in Portugal. I'm a professional content writer, passionate about creating impactful content. I've worked with small local businesses as well as global enterprises across various sectors, including e-commerce, media, finance, and FMCG.
Over the years, I've crafted content for brands across the CE region, UK, and US markets, including editorials, recipe books, articles, ad copies, landing pages, and more.
I proficiently localize content for targeted markets through meticulous research and consideration of cultural relevance.
Background
Master's degree in Mass Media and Communication with a focus on Journalism
LIČI Advertising
Copywriter, 2019–2021
Social Media Communication Strategist, 2020–2021
Freelance Copywriter
& Content Writer, 2015–present
Expertise
Copywriting & Ideamaking
Social Media Strategies
Content Writing
SEO
Web Content Writing
Research
Creating Brand Voice & Building Brand Identity via Various Channels
samples
If “POV: Romanticise your life” had a location, it would definitely be in Crouch End.
thinknomadik.com (do not exist anymore:( )
Georgia is a fantastic balance of cities with modern comfort and untouched nature. The country has endless tiny villages, breathtaking lakes and canyons, and challenging climbs.
Po úspechu s novou metódou medzinárodného prevodu peňazí Wise pokračoval a vypĺňať ďalšiu dieru na trhu. Rozšíril ponuku na multimenový účet, debetnú kartu, mobilnú aplikáciu a dokonca ponúka aj firemný účet.
A aj keď ideálna poistka je pre každého iná, v praxi sa stretávam s niekoľkými stále sa opakujúcimi chybami, ktorých sa klienti pri výbere a uzatváraní životnej poistky nevedome dopúšťajú. Tie nielen predražujú ich životné poistenie, ale môžu spôsobiť aj to, že pri úraze alebo ochorení dostanete menej, než ste pôvodne očakávali.
So, guys, when was the last time you ended up like this?
focused on influencer merch & creating custom merch for companies
SOME SOME SOME SOME SOME SOME SOME SOME SOME SOME SOME
CAMPAIGNS
I collaborated with Alpro, a global brand specializing in plant-based alternatives, to launch the "Dobre robíš" (Good for you!) campaign in the Central European region, specifically targeting the Slovak and Czech markets. As the Head of Creative, I led my team in adapting the original pitch from the global team to meet brand standards, while also being responsible for the creative development and local adaptations.
The campaign encompassed a comprehensive range of elements, including the slogan, TV commercial localization, visuals, leaflets, and more. It was launched across various platforms, featuring a TV spot, social media presence, and out-of-home (OOH) advertising in the capital cities.
Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for
In 2020 and 2021, the COVID-19 pandemic hit the world. A second campaign for Alpro was in progress, but the pandemic changed the plans.
Even during the unfortunate times full of restrictions, we were able to create an online and offline campaign – smoothie sampling with new Sugar-Free products, all of which met the strict public healthcare restrictions.
As the Head of Creative, my responsibilities included key visual approval and slogan, schedule and timing, influencer strategy, nationwide competition, TV commercial localization, website testing, and social media communication.
You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can
what i've done
Social Media Posts
Copywriting
Editing & Proofreading
E-mail Marketing
Localization
Content Writing
what they said about me
Lucia is an amazing writer. She not only writes but also does high-quality research and spends time understanding and editing where needed. She is easy to work with and communicate with. I appreciate her professionalism and hope for our long cooperation.
Olesya Mets
Wise
Lucia is a great writer. She adapted quickly and easily to the requirements. Her content is engaging and straight to the point! Communication with her was prompt, she always replied and delivered in a timely manner. She is professional and friendly. It was a pleasure working with her.
Kate P. Coss
redroosterldn.com
Lucia wrote thoughtful, SEO-optimized articles for our blog. She was friendly, professional, and receptive to feedback. After a bit of editing, these articles are exactly what we were looking for.
Keegan McMullin
thinknomadic.com
