lucia

klasova

copywriter&content strategist

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Hello! I'm Lucia!

I'm a copywriter and content strategist ​currently based in Portugal. I'm a professional ​content writer, passionate about creating ​impactful content. I've worked with small ​local businesses as well as global enterprises ​across various sectors, including e-​commerce, media, finance, and FMCG.


Over the years, I've crafted content for brands ​across the CE region, UK, and US markets, ​including editorials, recipe books, articles, ad ​copies, landing pages, and more.


I proficiently localize content for targeted ​markets through meticulous research and ​consideration of cultural relevance.


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Background

Master's degree in Mass Media ​and Communication with a focus ​on Journalism


LIČI Advertising

Copywriter, 2019–2021

Social Media Communication ​Strategist, 2020–2021


Freelance Copywriter

& Content Writer, 2015–present

Expertise

Copywriting & Ideamaking

Social Media Strategies

Content Writing

SEO

Web Content Writing

Research

Creating Brand Voice & ​Building Brand Identity via ​Various Channels


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samples

If “POV: Romanticise your life” had a location, it would definitely be in Crouch End.

thinknomadik.com (do not exist anymore:( )

Georgia is a fantastic balance of cities with ​modern comfort and untouched nature. The ​country has endless tiny villages, ​breathtaking lakes and canyons, and ​challenging climbs.

Po úspechu s novou metódou medzinárodného ​prevodu peňazí Wise pokračoval a vypĺňať ďalšiu dieru ​na trhu. Rozšíril ponuku na multimenový účet, debetnú ​kartu, mobilnú aplikáciu a dokonca ponúka aj firemný ​účet.

A aj keď ideálna poistka je pre každého iná, v praxi sa stretávam s niekoľkými ​stále sa opakujúcimi chybami, ktorých sa klienti pri výbere a uzatváraní životnej ​poistky nevedome dopúšťajú. Tie nielen predražujú ich životné poistenie, ale ​môžu spôsobiť aj to, že pri úraze alebo ochorení dostanete menej, než ste ​pôvodne očakávali.

The day after leg day

So, guys, when was the last time you ended up like this?

focused on influencer merch & creating custom merch for companies

SOME SOME SOME SOME SOME SOME SOME SOME SOME SOME SOME

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CAMPAIGNS

I collaborated with Alpro, a global brand specializing in plant-based alternatives, to launch the ​"Dobre robíš" (Good for you!) campaign in the Central European region, specifically targeting the ​Slovak and Czech markets. As the Head of Creative, I led my team in adapting the original pitch ​from the global team to meet brand standards, while also being responsible for the creative ​development and local adaptations.


The campaign encompassed a comprehensive range of elements, including the slogan, TV ​commercial localization, visuals, leaflets, and more. It was launched across various platforms, ​featuring a TV spot, social media presence, and out-of-home (OOH) advertising in the capital cities.


Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for

In 2020 and 2021, the COVID-19 pandemic hit the world. A second campaign for Alpro was in ​progress, but the pandemic changed the plans.


Even during the unfortunate times full of restrictions, we were able to create an online and offline ​campaign – smoothie sampling with new Sugar-Free products, all of which met the strict public ​healthcare restrictions.


As the Head of Creative, my responsibilities included key visual approval and slogan, schedule and ​timing, influencer strategy, nationwide competition, TV commercial localization, website testing, ​and social media communication.


You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can

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what i've done

Social Media Posts

Copywriting

Editing & Proofreading

E-mail Marketing​

Localization

Content Writing

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what they said about ​me

Lucia is an amazing writer. She not only ​writes but also does high-quality research ​and spends time understanding and ​editing where needed. She is easy to work ​with and communicate with. I appreciate ​her professionalism and hope for our long ​cooperation.

Olesya Mets

Wise


Lucia is a great writer. She adapted quickly ​and easily to the requirements. Her ​content is engaging and straight to the ​point! Communication with her was ​prompt, she always replied and delivered in ​a timely manner. She is professional and ​friendly. It was a pleasure working with her.

Kate P. Coss

redroosterldn.com


Lucia wrote thoughtful, SEO-optimized ​articles for our blog. She was friendly, ​professional, and receptive to feedback. ​After a bit of editing, these articles are ​exactly what we were looking for.

Keegan McMullin

thinknomadic.com


let's cook up ​some magic!

+351-932-989-41​0

klasova.lucia@gmail.com

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