Hello! I'm Lucia!
I'm a copywriter and content strategist currently based in Portual. I'm a professional content writer, passionate about creating creating impactful content. I've worked with small local businesses as well as global enterprises across various sectors, including e-commerce, media, finance, and FMCG.
Over the years, I've crafted content for brands across the CE region, UK, and US markets, including editorials, recipe books, articles, ad copies, landing pages and more.
I proficiently localized content for targeted markets through meticulous research and consideration of cultural relevance.
Background
Master's degree in Mass Media and Communication with focus on Journalism
LIČI Advertising
Copywriter, 2019–2021
Socia Media Communication Strategist, 2020–2021
Freelance Copywriter
&Content Writer, 2015-present
Expertise
Copywriting & Ideamaking
Social Media Strategies
Content Writing
SEO
Web Content Writing
Research
Creating Brand Voice & Building Brand Identity via Various Channels
samples
If “POV: Romanticise your life” had a location, it would definitely be in Crouch End.
Georgia is a fantastic balance of cities with modern comfort and untouched nature. The country has endless tiny villages, breathtaking lakes and canyons, and challenging climbs.
So, guys, when was the last time you ended up like this?
focused on influencer merch & creating custom merch for companies
CAMPAIGNS
I collaborated with a global brand Alpro, that focuses on plant-based alternatives. We launched the "Dobre robíš" (Good for you!) campaign in the CE region (Slovak and Czech markets). Even though we adapted the original pitch from the global team (so it meets brand standards), the creative and local adaptions were created by my team. The campaign included everything from the slogan, TV commercial localization, visuals, leaflets, etc.
The campaign was launched on social media and had a TV spot and OOH in capital cities.
Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for you! Good for
In 2020 and 2021, covid pandemic hit the world. A second campaign for Alpro was in progress, but the pandemic changed the plans.
Even during the unfortunate times full of restrictions, we were able to create an online and offline campaign – smoothie sampling with new Sugar-Free products, all of that meeting the strict public healthcare restrictions.
My responsibility included: key visual approval and slogan, schedule and timing, influencer strategy, nationwide competition, TV commercial localization, texting website, and social media communication.
You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can do it even without sugar! You can
what i've done
Social Media Posts
Copywriting
Editing & Proofreading
E-mail marketing
Localization
Content Writing
what they say about me
Lucia is an amazing writer. She not only writes but also does high-quality research and spends time understanding and editing where needed. She is easy to work with and communicate with. I appreciate her professionalism and hope for our long cooperation.
Olesya Mets
Wise
Lucia is a great writer. She adapted quickly and easily to the requirements. Her content is engaging and straight to the point! Communication with her was prompt, she always replied and delivered in a timely manner. She is professional and friendly. It was a pleasure working with her.
Kate P. Coss
redroosterldn.com
Lucia wrote thoughtful, SEO-optimized articles for our blog. She was friendly, professional, and receptive to feedback. After a bit of editing, these articles are exactly what we were looking for.
Keegan McMullin
thinknomadic.com
